{"id":231,"date":"2026-07-01T09:10:50","date_gmt":"2026-07-01T09:10:50","guid":{"rendered":"https:\/\/usabusinesschronicle.com\/?p=231"},"modified":"2026-07-01T09:10:50","modified_gmt":"2026-07-01T09:10:50","slug":"the-heritage-foundations-troubling-pro-natalist-agenda","status":"publish","type":"post","link":"https:\/\/usabusinesschronicle.com\/?p=231","title":{"rendered":"The Heritage Foundation\u2019s Troubling \u201cPro-Natalist\u201d Agenda"},"content":{"rendered":"
\n

In 2023, the ultra-conservative Heritage Foundation released \u201c\u201d\u2014otherwise known as Project 2025.\u00a0<\/p>\n

Read more The Roberts Court and the Disappearing Congress<\/a><\/p>\n

Already, more than half of the recommendations included in this blueprint have been implemented by the Trump administration, with profound and destructive impacts on public health, governmental capacity, civil liberties, and Americans\u2019 safety.\u00a0<\/p>\n

The organization has since published a sequel, \u201cSaving America by Saving the Family,\u201d which lays out an equally troubling \u201cpro-natalist\u201d agenda. The report blames social welfare programs and \u201csecond wave feminism\u201d for America\u2019s falling fertility rates. It calls for promoting marriage and motherhood\u2014at the expense of women\u2019s freedom. For instance, the report heavily criticizes no-fault divorce and champions \u201ccovenant marriages\u201d that are difficult to dissolve except in limited circumstances.<\/p>\n

\u201cThis goes beyond just incentivizing marriage to get to a higher birth rate,\u201d says Varina Winder, who served as the Senior Advisor and Chief of Staff in the Secretary\u2019s Office of Global Women\u2019s Issues at the U.S. Department of State. \u201cThey have policy solutions around restricting women\u2019s educational and career opportunities, and they have policy interventions around restricting women\u2019s access to health care and particularly reproductive health care.\u201d\u00a0(Additional critique of the report is here.)<\/p>\n

Winder is currently the co-founder of the nonprofit Arch Collaborative, a strategic initiative focused on protecting women\u2019s rights and advancing gender equality. She cautions that the Heritage Foundation\u2019s next wave of policy ideas, if allowed to be enacted, could be devastating for women\u2019s well-being.\u00a0<\/p>\n

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No video found at URL<\/div>\n<\/div>\n

This transcript has been edited for length and clarity. The full interview is available at Spotify, YouTube, and iTunes.\u00a0<\/p>\n

***<\/p>\n

Anne Kim: There really isn\u2019t any dispute that the U.S. birthrate has fallen, and that\u2019s true of <\/strong>all industrialized countries<\/strong> around the world. What\u2019s troubling about the Heritage Report are the questionable explanations for why this is happening. Can you explain?<\/strong><\/p>\n

Varina Winder: <\/strong>Exactly.Let\u2019s start first with what they use as their crisis framing language.\u00a0<\/p>\n

The two reasons they say we\u2019re in crisis are social welfare programs and feminism. And Dr. Oz, the TV personality who is now also part of the Trump administration, has talked about women being \u201cunder-babied.\u201d<\/p>\n

So the Heritage Foundation has taken this \u201cunder-babied\u201d [problem] as a call to action. They\u2019re insisting via government intervention as well as cultural intervention that women get married and have the \u201cright\u201d number of babies. [They\u2019re also proposing] to go at it using a couple of different mechanisms, including by eliminating certain social welfare programs.<\/p>\n

Anne Kim: So let\u2019s give them the benefit of the doubt. What are they arguing is the link between social welfare programs and falling fertility? I\u2019m not sure I understand their logic.\u00a0<\/strong><\/p>\n

Varina Winder: <\/strong>I don\u2019t know if I can give them the benefit of the doubt. They talk about how the government has been the \u201cde facto husband\u201d for too many women and how that has to end.\u00a0<\/p>\n

So they recommend ending social welfare programs or tightening social welfare programs as we know it, things like TANF\u2014Temporary Assistance for Needy Families, SNAP (food stamps), and Head Start, which provides a floor through which America\u2019s children who are ages birth to five don\u2019t fall through. They recommend tightening work requirements.\u00a0<\/p>\n

They recommend making these social welfare programs either completely different or much, much smaller. They\u2019re also actively designing and recommending new social welfare programs for what they call a \u201cnatural family\u201d\u2014which they define as one man, one woman, and their biological children.<\/p>\n

Anne Kim: And there\u2019s a racialized component to this too, right? When you look back to welfare reform, they were attacking welfare programs\u2014the old Aid to Families with Dependent Children program\u2014as encouraging too much fertility among the \u201cwrong\u201d kinds of people. So there\u2019s just enormous hypocrisy.<\/strong><\/p>\n

Varina Winder: <\/strong>That hasn\u2019<\/strong>t changed. I religiously follow Tressie McMillan Cottom, the New York Times<\/em> columnist, and she has this clip where she says, \u201cYou know, as a Black woman in America, I have never once been told that I need to have more children.\u201d So this is really a plan, even though they\u2019<\/strong>re never explicit about it, for white people.<\/p>\n

Anne Kim: So what does feminism have to do with Americans being \u201cunder-babied,\u201d from the Heritage Foundation\u2019s point of view?<\/strong><\/p>\n

Varina Winder: <\/strong>The report starts with sort of a lamentation that over the past 60 years, abortion and casual sex and being childless by choice and no-fault divorce have all become \u201cnormalized,\u201d and that the governmentshould and can act to\u2014and this is a direct quote\u2014\u201cclear the weeds to help the poison from entering the ground.\u201d<\/p>\n

\u00a0I read that in the opening pages of the report and got chills down my spine because I\u2019<\/strong>m the granddaughter of Polish Jews. I\u2019<\/strong>m also the granddaughter of Germans.I don\u2019<\/strong>t think there\u2019<\/strong>s any way to read that and not know implicitly what they\u2019<\/strong>re suggesting. This is a plan not just to control women\u2019<\/strong>s reproductive health and lives, but to control a lot of other aspects\u2014if not all other aspects\u2014of folks\u2019<\/strong> lives.<\/p>\n

Anne Kim: I did find that quote while we were talking here: \u201cSecond wave feminism and the sexual revolution promoted an individualistic, child free, marriage free, sexual \u2018liberation\u2019 that promised to lead to an unparalleled era of consent based human happiness and fulfillment.\u201d They think that\u2019<\/strong>s really bad!<\/strong><\/p>\n

Varina Winder: <\/strong>I think that\u2019<\/strong>s really interesting that you picked up on that quote because of the reference to consent. That was the novel idea in the founding of the American government. Consent by the governed is a founding principle, and yet I don\u2019<\/strong>t see a lot in this report that elevates consent.<\/p>\n

Anne Kim: You started to allude to some of the solutions that Heritage puts forward that are pretty troubling, so let\u2019<\/strong>s start talking about those. Given what the Heritage Foundation says are the root causes of the U.S. fertility crisis, what are some of the key \u201csolutions\u201d\u2014big scare quotes here\u2014that they are offering to solve this problem?<\/strong><\/p>\n

Varina Winder: <\/strong>They have three pillars for their policy solutions, and when you read them, you understand that this goes beyond just incentivizing marriage to get to a higher birth rate. They have policy solutions around restricting women\u2019<\/strong>s educational and career opportunities.They have policy interventions around restricting women\u2019<\/strong>s access to health care and particularly reproductive health care.\u00a0<\/p>\n

That will not come as a surprise. That\u2019<\/strong>s been a long-term goal that\u2019<\/strong>s been very successfully implemented. And they have incentives and interventions around the promotion of marriage and restrictions around divorce. They of course use very different language, but when you read the policy, the aim is restricting women\u2019<\/strong>s ability to make choices.<\/p>\n

Anne Kim: Now some of the solutions they have may seem appealing on a very surface level, right? Just to play devil\u2019<\/strong>s advocate, they have this idea for what they call NEST accounts, which is to give newlyweds a nest egg to start their lives together. And if you hear a candidate, for instance, talking about the bumper sticker version of this, it sounds fine. Why not give newlyweds a nest egg to get started on their lives?<\/strong><\/p>\n

And then they have this other idea about giving middle class women what they call a \u201cHome Childcare Equalization\u201d tax credit. There are middle class women who drop out of the workforce because childcare costs are high, and I have friends who said the cost of childcare is more than their salaries, so it\u2019<\/strong>s not worth it to work. That too has kind of a surface appeal to it. What is the rejoinder to that?<\/strong><\/p>\n

Read more The Onrushing Uninsurance Crisis<\/a><\/p>\n

Varina Winder:\u00a0 <\/strong>I think that folks could rally around interventions to make life more affordable. The devil is of course in the details.\u00a0<\/p>\n

For the NEST accounts, which are already in play as \u201cTrump Accounts,\u201d this would be a new infusion of money that a married heterosexual couple would receive when they have a biological child. It\u2019s $2,000. And that child then has this money sitting in an account that would grow until between the ages of 18 and 30, when they can withdraw it tax free.<\/p>\n

It\u2019<\/strong>s a great idea. But to what end and for whom, right? You\u2019<\/strong>re narrowing the class of folks who are able to access something like that.\u00a0<\/p>\n

As for the Home Childcare Equalization Credit, I\u2019<\/strong>m a mother of two, and an extra $2,000 in the early months of my motherhood would have been just great. But again, this is money that you get if you\u2019<\/strong>re married and in a certain age bracket and if you stay home. So $2,000 would not have covered my salary.\u00a0 It would not have covered paid leave. It certainly doesn\u2019<\/strong>t cover the cost of childcare. The average household in America spends about $13,000 on childcare\u2014that\u2019s about 10 percent to 35 percent of the average household income. The government itself defines \u201caffordable\u201d childcare as costing less than 7 percent of your household income. In Washington, DC, where we both live, that average is about $24,000.<\/p>\n

So $2,000 sounds really great. It could definitely be a bonus. You could put that in your diaper bank or buy a new car seat and strollers and take care of some basic necessities, but that doesn\u2019<\/strong>t cover a salary. It doesn\u2019<\/strong>t cover paid leave.<\/p>\n

Anne Kim: Now so as far as the overall critique, what does the Heritage Foundation get wrong about what women and families actually need?<\/strong><\/p>\n

Varina Winder: <\/strong>Americans aren\u2019<\/strong>t \u201cunder-babied.\u201d\u00a0 They\u2019<\/strong>re underinsured, underemployed, and underpaid. And I would add that Americans are under no illusions right now that their government is stepping up to support them in any way, shape, or form.\u00a0<\/p>\n

What the data say is super consistent: The number one concern is affordability.\u00a0<\/p>\n

In the most recent American Life survey, which is conducted by Brigham Young University, 71 percent of Americans say that it\u2019<\/strong>s unaffordable to have kids. And 43 percent answered that they personally, as survey respondents, had limited the number of children that they had based on their own personal finances.<\/p>\n

The second thing that comes up, which is related to affordability, is housing. Housing costs are rising in the US much, much faster than incomes. And a third big reason why folks aren\u2019<\/strong>t having kids is just uncertainty and fear of the future. It\u2019<\/strong>s AI. It\u2019<\/strong>s the climate. It\u2019<\/strong>s political instability. It\u2019<\/strong>s violence. Folks are for the first time really fearing that the future is not going to be better for their kids, and they\u2019<\/strong>re making personal choices according to that.\u00a0<\/p>\n

If Heritage wanted to address those issues, they may have more luck in terms of the fertility rate. They\u2019<\/strong>d certainly have more luck in terms of Americans\u2019<\/strong> feelings of being cared for by their government and by their communities.<\/p>\n

Anne Kim: You\u2019<\/strong>ve argued that if you look beyond the specific policy ideas and all the various little goodies and treats they\u2019ve embedded in this report, there is a larger, darker agenda that is very hostile to women. Can you explain what you think are the goals of the Heritage Foundation and its right-wing allies in terms of the role that they see women playing in society and the economy? What\u2019<\/strong>s the cultural shift that they seem to be trying to accomplish?<\/strong><\/p>\n

Varina Winder: <\/strong>Unfortunately, you can just open your phone and see what the cultural shift may look like that they\u2019<\/strong>re aiming for. They are aligning themselves with some really extreme, very misogynistic characters. The goal is nothing less than a world, a society, where women cannot leave their husbands and cannot get an education or afford to get an education; where they cannot choose when or whether or how many children to have; where they cannot afford their children or even potentially their lives.\u00a0<\/p>\n

I think it\u2019<\/strong>s really nothing short of the elimination of real choice and autonomy and that sense of individual freedom that I certainly grew up with.<\/p>\n

Anne Kim: What recommendations do you have for women who might be listening to this and have become alarmed about what might be in store for them?\u00a0<\/strong><\/p>\n

Varina Winder: <\/strong>I\u2019<\/strong>m grappling with that too. So if folks have ideas, I\u2019<\/strong>d love to hear them. But I think step one in any kind of advocacy is awareness. I know personally I\u2019<\/strong>ve been talking a lot about this. I\u2019<\/strong>ve basically been taking this on a virtual roadshow with folks who are interested.\u00a0<\/p>\n

I think because of Dr. Oz\u2019<\/strong>s comments about being \u201cunder-babied,\u201d even folks who are not sort of steeped in the pronatalism movement are hearing that and thinking, \u201cThat\u2019<\/strong>s really icky.\u201d\u00a0<\/p>\n

Once you\u2019<\/strong>re aware, you have to go on defense. Many of these policy recommendations are going to run through state legislatures. The federal government right now is not passing a whole bunch of legislation. President Trump is issuing executive orders, but a lot of these changes around, for example, no-fault divorce or eliminating access to contraception are starting to happen at the state level.\u00a0<\/p>\n

There\u2019<\/strong>s a fetal personhood bill in South Carolina. There are attempts to restrict no-fault divorce in seven states. That\u2019<\/strong>s where you can get involved and be a powerful, active constituent. You can obviously vote. I would never turn away the opportunity to encourage folks to vote and to vote with folks who are aligned with the ideas of individual choice and individual freedom.\u00a0<\/p>\n

And then third, I think we have to go on offense. What would a pro-freedom agenda look like? What would a pro-family agenda look like? We can\u2019<\/strong>t be afraid to reclaim that mantle. And I think if we look at what women and men say that they want, it\u2019<\/strong>s affordability. How can we ensure that our incomes cover the costs of our lives, especially and including housing and healthcare costs? How do we maximize opportunities?\u00a0<\/p>\n

That\u2019<\/strong>s not just job and career and education, but whom do you want to get married to? How do you want to live your life? These are things that we have to protect and cherish. And again, I just keep screaming this out, we have to have autonomy. That of course includes the right to make the decisions about your own body, but it also means freedom.\u00a0<\/p>\n

One aspect of the report that we didn\u2019<\/strong>t talk about and where we could potentially even find alignment is around pornography and technology. In one section they even call out Silicon Valley \u201ctech bros\u201d and say they may have diabolical aims.<\/p>\n

That\u2019<\/strong>s an area where we\u2019<\/strong>re seeing populist backlash to AI. Folks are scared. They are scared about this from a jobs perspective. They are scared about this from a community relationship perspective. Women especially are scared about all the violence popping up online.\u00a0<\/p>\n

There are areas of common ground, but there\u2019<\/strong>s no effort in this report to say, \u201cOkay, here\u2019<\/strong>s what freedom from tech control or tech interventions in your life might look like.\u201d [Instead,] their recommendation in the technology section is around restricting fertility treatments.\u00a0<\/p>\n

But affordability, opportunity, autonomy, and individual choice\u2014that\u2019s the rallying cry around a true pro-family agenda.<\/p>\n

Read more The Clouds Behind the Supreme Court\u2019s Common-Sense Ruling on Postmarked Ballots<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The right-wing organization blames \u201cfeminism\u201d for falling fertility rates. 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